Case Study: New Jersey Statewide Coalition
Digital Safety and Brand Voice Development
Built and reviewed digital and print content inventory, then developed brand voice, editorial calendars and brand guidelines for New Jersey child advocacy coalition before developing new digital safety campaign to be used across the state.
NJCA Brand Voice Guide
Master Calendar and Social Media Strategy
Digital Safety Campaign
(social media, presentation, blog posts)
Marketing Brand Voice Development
Marketing voice matrices, brand guides, reviewing SEO/AIO traffic with keyword analysis and rebuilding homepage copy, building editorial calendars, web copy, newsletters, event and waitlist sign-ups, and social media content development.
Clients: DLC Leadership Program, Experience Points Pittsburg, and Games For Change: Raising Good Gamers.
Audience: Parents, Developers, Digital Community Managers
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Educational Content Production and Editorial
The Wiggle-Jiggle Game
Video featuring unique “getting-to-know-you” game that helps children appreciate similarities and differences.
Example of: Creative ideation, messaging, script editing, reviewing. Post-production project management, notes.
Also see: “Elmo and Jesse Remember Uncle Jack,” and “Gratitude Jar,” “Barbershop Bonding”, and “Take Your Child to Work Day,” Celebrating Families with Elmo and Friends (Compilation, Youtube strategy).
Editorial program management included production, development, writing and editing work.
Newsletters saw improved CTR from 3% to 13-17% sustained across a year
Printable with tips for healthy sleep
Soothing, predictable, nap and bedtime routines can help children settle down for rest. Example of: Created copy and directed layout changes.
Summer Sips
A storybook on creative ways to drink more water.
Example of: Copyediting, program management, re-writing
Marketing Articles
Increased access to new content by 40%
Newsletter Samples
Sesame For Providers - A Sesame Workshop Newsletter
By sending Sesame resources with subject lines and resources that mattered the most to social workers at the time they received them, I increased click through rates by 40% for newly launched co-branded content and increased open rates from 3% to 13-17% consistently, for a year.
Maka Kids Bespoke Playlists for Parents
Weekly Product Newsletter with 89% open rate including resources for parents when they needed them, relevant to the product content offered
Kid’s media start up home page
Included: Brand marketing strategy re-design, Re-write of home page copy, SEO, home page copy redesign and relaunch
+9% day over day increase in organic visits from previous iteration through optimized SEO.
+16% conversion rate for landing page to waitlist sign ups (+10% industry average)
Case Study: Building Community and brand development through advocacy as Twitch-partnered mental health advocate, Mxiety
MIT-Published research presented at Pax Online and on Tribeca Festival panel
Fundraising Through Streaming Landscape Review
Completed over the course of >80 hours: including interview, original thesis and public data gathering.
20K+ followers and community members across Discord, Twitch and Twitter
Presented at Montclair State University’s 2026 Children’s Mental Health conference
Fundraising, brand partnerships, and consulting on mental health content
Marketing materials to ensure purpose-aligned fundraising for non-profits
Mental Health Writing and Blog
Mental health resources
Marie’s Blog
Mxiety-created Resources
Parenting and Mental Health Blog
Find Mental Health Resources
Program Landscape Overview
Fundraising Through Streaming Landscape Review
Completed over the course of >80 hours: including interview, original thesis and public data gathering.
Other Marketing Strategy
Presented at Montclair State University’s 2026 Children’s Mental Health conference
Fundraising One-Pager
Marketing materials to ensure purpose-aligned fundraising for non-profits