The Wiggle-Jiggle Game
A getting-to-know-you game that helps children appreciate similarities and differences.
Worked on: Pre-production Ideation, messaging, editing, reviewing. Post-production project management, notes.
Also see: “Elmo and Jesse Remember Uncle Jack,” and “Gratitude Jar,” “Barbershop Bonding”, and “Take Your Child to Work Day,” Celebrating Families with Elmo and Friends (Compilation, Youtube Strategy).
Printable with tips for healthy sleep
Soothing, predictable, nap and bedtime routines can help children settle down for rest.
Created copy and directed layout changes.
Summer Sips
A storybook on creative ways to drink more water.
Worked on: Copyediting, editorial and creative project management, re-writes
Marketing Articles
Ideas for Military Caregiving Families to Grow in Emotional Well-being with Rosita and Elmo
6 Engaging Mental Health Activities for Kids and Families from Sesame Street
5 Activities with Rudy, Abby and Tamir to Help Children Learn to Love to Read
5 Things We Learned from Elmo and Jesse About Coping with Grief
Kid’s media start up home page
Included: Brand marketing strategy re-design, Re-write of home page copy, SEO, home page copy redesign and relaunch
+9% day over day increase in organic visits from previous iteration through optimized SEO.
+16% conversion rate for landing page to waitlist sign ups (+10% industry average)